The Upper Murray 2030 Vision Plan, launched in November 2016, is a community-led plan designed to drive investment into the Upper Murray.
Upper Murray Incorporated in consultation with community is committed to identifying ‘game-changing’ projects with potential to build regional long-term sustainability, prosperity and health for the region.
Key initiatives in the plan have been implemented through grant funding received by Towong Shire Council, Snowy Valleys Council and Corryong Health. Agriculture and Tourism initiatives are the current focus and subject to existing or emerging working groups, who work on creating projects and solutions to meet the priorities identified in the 2030 Vision Plan.
The Agriculture Reference Group incubates ideas to value add within the region, diversify agricultural production and improve access to farming. In 2023, it initiated the creation of a new business concept: Upper Murray Beef. In 2024 the Agricultural Reference Group will work on supporting younger farmers and encouraging education in Agriculture. It is anticipated this group will provide a forum for discussion on improving existing practices as well as provide an opportunity to discuss further value adding opportunities and diversity.
The Tourism Reference Group will brainstorm the 2030 Vision related to tourism, to identify and support specific ways to bring that vision to life. Like the Ag reference group, this will involve intense discussions to identify and create specific initiatives.
Upper Murray 2030 Vision Plan initiatives completed to date include —
Great River Road
Formally launched on 18th October 2019Upper Murray Brand
Upper Murray Business and Tourism Guide
Our 2030 Vision
The Upper Murray is known throughout the nation as a place of extraordinary natural beauty and unsurpassed mountain views.
The region’s focus is the Murray River which has shaped the landscape and the people who live beside it.
The Upper Murray is home to resilient communities who work collaboratively towards a shared vision.
The Upper Murray ‘brand’ is well known to tourists and foodies reflecting a pristine environment, ‘real’ Australian experience and quality agricultural product.
There is a range of employment and education opportunities that support a diverse, resilient and healthy community. Quality health and social networks reinforce a sense of belonging and support.
Local food is plentiful and affordable. Arts and cultural experiences are celebrated throughout the year.
Local townships within the Upper Murray have a strong character, are walkable, local and friendly, offering services to the local market and tourists alike.
Working with community through reference groups to incubate initiatives
Agriculture Reference Group
Tourism Reference Group