Innovation Upper Murray, a Local Development Strategy (LDS) aimed at driving economic diversification on the back of forestry transition, is a partnership between Upper Murray Inc, Towong Shire Council, the Upper Murray Community Recovery Committee and the Victorian government. Using a place-based strategy in regional development, this two-year project investigates and develops, through community participation and support from experts, exciting innovation opportunities that reflect the Upper Murray's unique strengths.

The Upper Murray Energy Resilience and Reliability project, was developed with the community following the devastating 2019-20 bushfires. This project has been developed to shore up the region’s electricity supply.

In 2018 UMI partnered with Marketing Upper Murray to create and produce the Upper Murray Business and Visitors Guide. Jo Mackinnon and Sarah Whiteley volunteered to reimagine and deliver a guide that would inspire tourists to visit the Upper Murray. The concept was then taken over by Towong Shire Council for more tourism advertising tools.

When the Upper Murray was severely impacted by the 2019/2020 bushfires, UMI took a leadership role in the recovery process, on behalf of the community, to identify need and apply for funding to rebuild social and economic security.