Upper Murray Visitor Guide

Our guide to the region.

In 2018 UMI partnered with Marketing Upper Murray to create and produce the Upper Murray Business and Visitors Guide. Jo Mackinnon and Sarah Whiteley volunteered to reimagine and deliver a guide that would inspire tourists to visit the Upper Murray.

“We wanted to highlight the Upper Murray's best assets which is its wild natural beauty, our fantastic country pubs and of course the spectacular Great River Road. It was really important to us for the guide to look exceptional so we engaged Kindred Design from Albury to pull together a great concept that would really stand out when competing against other travel guides in the stands”.

The Guide includes many images that were captured by local photographers including Jasmine Pierce, Bec Haycraft and Josh Collings who know how to convey the magic of the Upper Murray.

UMI are strong advocates for promoting local business and inside the UM guide is also a list of local services and products that travellers can access while visiting here. UMI now plans on conquering the digital space with an upgraded Upper Murray Tourism Website and social media channels such as Instagram and Facebook.

The 2019 Guide was produced for 2 years and the production of the 2021 Guide was delayed due to COVID, but published in 2023. We are currently working on the development of the Upper Murray Tourism Strategy alongside the Towong Shire and Marketing Upper Murray.