About us

Upper Murray Inc. is a community board created to drive the implementation of the Upper Murray 2030 Vision Plan.

 
 

We are a fully volunteer, not-for-profit, cross-border (NSW and Victoria) board made up of residents of the Upper Murray. As a board, we advocate for the economic, social, health and wellbeing of the Upper Murray community. Our work is guided by the five key UM2030 initiatives, with a particular focus on:

Agriculture: Diversity, Brand, Product, Farm Gate, Food Trails, Ethically produced beef/food

Tourism: Agritourism, Town Trails, Great River Road

Brand: Administer and market the Upper Murray Brand

Where is the Upper Murray?

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Located in the picturesque foothills of the Snowy Mountains — the birthplace of the mighty Murray River, the Upper Murray incorporates Corryong, Khancoban, Tintaldra, Tooma, Jingellic, Walwa and surrounding communities.

Find us here

Meet our UMI board

  • Jo Mackinnon — Chair

    Jo moved to the Upper Murray in 1986 after completing a Bachelor of Arts at Monash University, to marry Alex. She very quickly realised that running the farm business was going to be her role and undertook a Diploma in Farm Management remotely, through Monash. Alex and Jo have 4 Children and daughter Milly has now joined the family business. Jo has worked in a voluntary capacity in numerous organisations including Tintaldra Hall and Recreation Reserve, The Man from Snowy River Festival and UMBI. Jo was involved in the development of the Upper Murray 2030 Plan and is a founding member of UMI. Jo was honoured to be recognised in the local 2021 Australia Day Awards as a Champion of the Community for her support during the bushfires.

  • Ian Cesa — Vice-Chair

    Ian lives at Tintaldra with his wife, Olga and two children, Noa and Louis, where they run a small beef cattle farm. Ian has more than 25 years of experience running a worldwide consumer research consulting business, which he started while living in the US. Ian also has a PhD in social psychology from the University of Southern California. Ian grew up in Wangaratta, never wanted to leave the bush, and is very happy to be back.

  • Ed Barry — Treasurer

    Ed is a Fellow of the Institute of Chartered Accountants of Australia and New Zealand as well as a registered tax agent and financial planner. Ed has extensive professional experience working for major accounting firms Coopers and Lybrand and Price Waterhouse in Melbourne and overseas and has operated a public practice based in the Upper Murray since the early 1990’s. Ed is passionate about the future of the Upper Murray and has held various executive committee roles including President, Secretary and Treasurer with several community bodies including Corryong Rotary Club, Corryong Sporting Complex Inc, Upper Murray Business Inc, The Man from Snowy River Bush Festival and Upper Murray Inc. Ed has played an important role with others in the initiation, development and implementation of the Upper Murray 2030 Vision Plan.

  • Jeff Sheather — Secretary

    With strong family ties to the region, Jeff returned to live in the Upper Murray in 2016 and is the Owner/Manager of Brigham House boutique accomodation in Tooma, — once upon a time, the historic ’Tooma Store’ built in 1879.

    Since his return, Jeff advocates for promotion and improvement of this stunning region through his active memberships with both Upper Murray Incorporated and the Man From Snowy River Tourist Association.

    Not one to sit still, he’s also the brains and inspiration of the hugely successful Three Bridges @ Tooma Boutique Markets which have been running since 2017.

    Jeff believes the Upper Murray region to be one of the most naturally stunning in Australia, but which remains relatively undiscovered and underdeveloped. To realise increased visitation and tourism experiences to the region would bring him great satisfaction, and he looks forward to playing an active role in the promotion and marketing of the Upper Murray for many years to come.

  • Sarah Whiteley — Publicity

    Sarah moved to the Upper Murray in 2010 after living for more than a decade in the UK and Middle East. Before leaving the UAE, Sarah worked as a Producer for the Middle East Report at Reuters TV.

    Sarah has visited more than 40 countries in her travels and she is passionate about sharing what she considers the most beautiful destination of all, the Upper Murray. Sarah has sat on various boards since arriving including, the Elyne Mitchell Writing Award, The Man From Snowy River, Corryong College PFF as President, Secretary of Tooma Recreation Reserve, Snowy Valleys Council Business and Tourism Bushfire Recovery Group, and the Tooma/Maragle Bushfire Recovery Committee.

    Being a part of the primary school community she sees first hand the extra support children need that live in remote rural areas. Sarah believes it is vital to create thriving industries here so that families can choose to live here without having to compromise on better services, schools and infrastructure that might be usually found in a more urban setting.

    Sarah and her husband run a cattle farm in NSW and both want to contribute to creating an exciting and sustainable future for the generations to come.

  • Kay Whitehead

    Kay moved from Melbourne to the Upper Murray in 1980 and since worked for the Tumbarumba Shire Council. During her 30+ year tenure, Kay held various influential positions, including Director of Corporate and Community Services then General Manager from 1996-2016.

    Since her retirement, Kay enjoys working on the family farm near Tooma with husband Ritchie and son Fergus; as well has become a more active volunteer within the community. In addition to her Board duties for Upper Murray Inc, Kay is also an Executive Member of the Tumbarumba Chamber of Commerce and Treasurer of the Tooma Recreation Reserve.

    'I trust my background, connections and commitment to the future prosperity of the Upper Murray will assist me to contribute to the realisation of the Upper Murray 2030 Vision Plan'.

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Our values

Integrity — We are true to the Upper Murray 2030 Vision Plan and the Upper Murray Community.

Consultative — We engage stakeholders, communities and investors through a number of formal and informal mechanisms to inform our decisions.

Advocacy — We advocate for the attributes and opportunities in the Upper Murray.

Aspirational — We facilitate the aspirations of the Upper Murray community.

Inclusive — We are inclusive and embrace diversity.

Innovative — We encourage innovation.


Are you interested in driving positive change and growth in our community?

 

Support us.

Your donation of much needed funds will help us to resource and deliver projects of real impact for the Upper Murray and its community.

All donations to UMI are tax deductible.